The Right to a Grand Day Out (negative)

by Yorkshire DEEP



The Oldham District Amalgamated Trades Council banner collection of Gallery Oldham.


"The right to a grand day out” the Yorkshire dementia engagement and empowerment group comprising of groups from Bradford, Scarborough and York campaign for those living with dementia to receive better support and understanding from public transport companies.


  • The banner has two versions a negative side (everything that is wrong with the transport systems and a positive side (how it should be).
  • This is a simplified form of oppositional narrative representation i.e. good versus bad, safe v dangerous, unite v divide, this style was often employed on traditional banners to illustrate the benefits of campaigning, joining a union or other organisations.
  • Black  is associated with the negative
  • The embellishments are stylised representations of the roads and railways. They are confusing, go round in circles and lead nowhere.
  • The corner images illustrate the problems that many people with dementia have experienced, overcrowded buses, dirty overcrowded trains, congested roads and the difficulty in parking.
  • The central image illustrates the difficulty that many people living with dementia experience in trying to read timetables.




Concept Ian Beesley

Design Martyn Hall

Inset illustrations Tony Husband

Poem Ian McMillan

Embellishments Lydia Keane

Printed by Bigartand banners


York station 23rd May 2018 as part of National Dementia Action Week.


Give Us the Right to a Grand Day Out